Though the two don't look too similar to each other,
Mala and
Esma are both daughters of the same wealthy father but not the same mothers, despite that fact though they only really had each other as they were growing up. Their father, although a good man, had become obsessed with finding a male heir in his twilight years and that's the reason he had two wives almost back to back like that when the first wasn't able to give him the male progeny he needed. Despite that though he made sure to spend time with his two little darlings so Esma and Mala grew up in a supportive home and love each other very much since they needed to depend on each other when their father died in a car crash that left them both owning equal parts of his estate. Instead of letting this tragic event bring them down Esma and Mala prospered under the difficult conditions and finished off school and college quickly, a degree in business and economics for the both of them. After that they sat down and tried to decide...well...just what to apply this new found knowledge too. Both wanted it to be something exciting and interesting since it'd only be there to liven up their inheritances every now and then but they couldn't agree just what to get their hands into...
It was Mala who came up with the idea of going into legal slavery, using the business deals as a smoke-screen to cover up the largely frowned use of those poor individuals in carnal ways or as meals for discerning customers. Esma agreed that it was a good idea and the two of them got all of the proper paper-work filled out before spending the bulk of their money on another front to cover up illegal dealings. A shipping business that could be ship-jacked in an emergency to transport delicate cargo to an important destination. Close to penniless but with a well constructed business set up for the two of them, Mala and Esma thought that it seemed to be time to relax and let the money come in for a time. And that was enough for a little while...letting Esma's goons make the captures and actual sales (Mala just arranged them and acted as a spokesperson so the two were never present at a dangerous sale) while they picked out 'hunting grounds' and squabbled with other small-time slavers over territory. But, as Mala put it, 'it got boring, and rather fast too'. Both of them knew the proper techniques to bend others to their wills and were confident enough to apply them properly, so why shouldn't they get in on the action too? Surely that'd be more fun then just seeing numbers on paper..
However they didn't quite have the capital to fulfill their new plans yet...so they waited. Ruthlessly expanding the legal and illegal shipping business to gather in enough money so that when they made their move, they made it right. Two different businesses in two different, but connected locations. One, Primitive Passions, is an exclusive tropical resort that belongs to Mala, it's her job to keep a steady stream of hot bodies coming and she has done a stupendous job of it so far. Despite the fact its a well off resort, it keeps to a deliberately primitive aesthetic and is advertised as a way for people to relax back at their primal roots, but not too primal...its still a vacation spot after all. Guided hunting tours, guest and employee 'hierarchies', war party games between different tribes of guests, it is a romanticized primitive 'society' where most of the duo's human cargo end up going until they can work off their debt. Its not uncommon to see nude people traveling about and all sorts of sordid things are happening just out of the public areas...and sometimes in them, but the dark secret is not all of the guests make it back to the boat, nor all employees, and people have seen that VIP guests seem to pack on a few pounds while staying at the resort. Mala's bungalow is set away from that of customers and employees alike and does break the 'tribal chic' image that she is trying to promote to the public but only if one is lucky enough to be invited inside. An extravagant bedroom with lots of luxuries like a big fire place, fur carpets on the ground, a four poster bed, and a small balcony with a jacuzzi that over looks the resort. And yes this is where Mala brings her dates for privacy.
The other business, Woeful Kneels, is a club that belongs to Esma and much more fits the idea of what people expect to see when they hear the Jonsey sisters are slavers. A BDSM club with three volunteer-only performance stages for people from the audience to act out their fantasies with each other or a trained member of the staff. Serving more hard liquor then wines and champagnes Esma spends more time 'on the floor' so to speak of this club then Mala does at her own, making friends with various dominants and submissives equally to see if anybody is abusing one of the club's few rules. Of course if Esma spots what she calls potential she's just as prone to 'encourage' that person to seal the deal and become a slave. Bondage gear, leather, latex, PVC, all of that stuff is the common wear for this place which makes Esma stand out quite a bit since she usually wears office clothes. Despite the heavy, fetishistic atmosphere, Woeful Kneels still tries to engage with its customers with various forms of games and betting, all of which conveniently sport cruises to Primitive Passions as prizes for the winners. Whenever Esma does decide to join in on the fun with somebody new all other activity in the club stops except for drinks being served...and sometimes a furtive domme pushing a submissive under the table to attend them while they watch the show. Esma is strict about one thing though...no messes on the floor. It's because of Woeful Kneels that the two sisters have any fame in the slaving world...on it's grand opening Mala and Esma did the first and only joint show to break and enslave a well-respected and known domme into slavehood...and the word is they are on the lookout for more dominants to break of their 'bad habits'. During the day, Esma actually works for a small cruise agency that, to the surprise of none who knows the sisters, is the launching point for the luxurious cruises to the island resort and back to the more hardcore club fan base that exists on the mainland. There's not a ton of overlap, but there is definitely more than one would think!
Goons: Yes the two of them have goons, they can't carry out all of their own dirty work after all so they need people to do the leg work. So then who are the goons? Well...nobodies too sure since they are fairly androgynous individuals wearing black sunglasses and with long hair pulled back into pony-tails, even the males. Usually dressed in black suits with a red dress shirt underneath, no tie, to represent a mixture of Mala's and Esma's favorite styles. All of the goons are trained in a couple basic things...non-lethal fighting techniques, shooting, plain ol' obedience training, and stealth. Most often all they have on them is a fake ID and driver's license (in case they are pulled over), a taser, and a magnum. The goons don't play around when it comes to carrying out Esma's orders since they fall directly under her command.
If one wanted to be a bit more rude, you could consider any employee that works under them as a goon but most employees are a bit ignorant of the behind the scenes happenings of their employers and wouldn't take a bullet (literal or figurative) for them. Most of the staff that people see though, do tend to be cute, curvy girls...something that mirrors both young women's' preferences.