Before time, before space, before reality as we know it there were the formless, gibbering blasphemies known as the outer gods. These beings did not wholly exist, they were not made of the matter or energy that we known for those things did not yet exist. They were formed of dream stuff, constantly shaping and reforming themselves as they writhed in the sightless abyss of unknown epochs. But once reality got its act together and started making things that made sense, these outer gods were pushed to the fringes, the space in between that which is real. They couldn't exist in reality, not really. It was their antithesis. It's touch burned their essence with prolonged exposure, and they tore at the bonds of reality with their very presence. They could only make short dives into reality, skimming the surface gathering energy and studying material beings for their own amusement. They would cause untold destruction for a few decades and then return to the twisting void. Time would move on in real space and the tales of their coming would fade into legend, and all the while they would sit in the blistering darkness beyond mortal comprehension and watch.
But not all of the outer gods were content to remain as observers to the goings on of real things. One in particular, a beast of slime and tentacles known as Ser'en'ity sought to test the limits of its resistance to reality. In doing so it discovered that while it could not stand prolonged exposure to realness, it was able to create beings, forms made of pure thought, that could, provided that the creations thought that they were real. From its space in between worlds it could use these creations to observe multiverse, experience all that reality had to offer. It would still answer summons from time to time, dip a tentacle in and taste the local flavor, but using its creations it could infiltrate reality at its leisure, it could test the limits of the spheres. Perhaps it is trying to bring existence back to that endless void of the beginning of time. Perhaps it was just bored.